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— free download —

shift your perspective.

sharpen your focus.

see growth.

With a holistic framework for stuck leaders, entrepreneurs, and coaches.

Simplicity of iii combines nine concepts and strategies for recognizing your gaps and maximizing your opportunities. Then repeating the success cycle again and again.


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every leader gets stuck.

but truly great ones are willing to do what it takes to keep moving forward.

in the simplicity of iii, you’ll learn how to:

simplify your purpose

Define the goals you’re chasing and build success that matters—to you and your team. 

sophisticate your process

Create versatile, flexible systems that cultivate visible growth.

sustain your practice

Use effective feedback loops to track your progress and plot your future.


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DC ilioi

creator of iiiD Co

“As an entrepreneur, you will naturally come up with expected outcomes. But only when those expected outcomes are aligned to your purpose, process, and practice will you recognize if they were valid in the first place.” 


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